December 2008, Quarter 0/12

IndustryMasters Electronics
Simulation Run Time The simulation will run for 12 Business Quarters (3 years), at a screen-refresh rate of 3 minutes per simulated Quarter. The simulation round therefore lasts 36 minutes - plus some start up time, as you familiarise yourself with the screens.
Topics Covered Marketing, Strategy, New Product Introduction, Operations management, Product Lifecycle, Competitive Advantages, Inventory Management, Capacity Planning, Mergers and Acquisitions. Your Starting Position The intial seed capital is 75M$ and your available investment budget is 210M$. You are competing against 2 virtual competitors: HiTech Inc. and QualyCare Inc.

Electronics

Batteries

Investment: 33M$
Monthly Capacity: 250,000
Product Life Cycle: 18 months

Sales Price: 9.60$
Monthly Revenues: 2.40M$
Staff: 92

Camcorders

Investment: 58M$
Monthly Capacity: 10,000
Product Life Cycle: 18 months
Market Outlook: Stagnation

Sales Price: 420$
Monthly Revenues: 4.20M$
Staff: 161

Game Consoles

Investment: 138M$
Monthly Capacity: 25,000
Product Life Cycle: 18 months

Sales Price: 396$
Monthly Revenues: 9.90M$
Staff: 380

GPS Navigators

Investment: 50M$
Monthly Capacity: 10,000
Product Life Cycle: 18 months
Market Outlook: Stagnation

Sales Price: 360$
Monthly Revenues: 3.60M$
Staff: 138

LCD Televisions

Investment: 134M$
Monthly Capacity: 10,000
Product Life Cycle: 18 months

Sales Price: 960$
Monthly Revenues: 9.60M$
Staff: 368

Notebooks

Investment: 70M$
Monthly Capacity: 3,000
Product Life Cycle: 18 months

Sales Price: 1,680$
Monthly Revenues: 5.04M$
Staff: 193

Smart Phones

Investment: 167M$
Monthly Capacity: 40,000
Product Life Cycle: 18 months

Sales Price: 300$
Monthly Revenues: 12M$
Staff: 460

Tablet Computers

Investment: 84M$
Monthly Capacity: 5,000
Product Life Cycle: 18 months
Market Outlook: Growth

Sales Price: 1,200$
Monthly Revenues: 6.00M$
Staff: 230

Marketing Mix

Market Research	POS Promotions	Web Marketing	Print Campaign	TV Campaign
Cust.Satisfaction +20.00% Overhead Costs +20.00% Demand +8.00% Marketing Budget 0$	Staff Cost +10.00% Material Cost +4.00% Cust.Satisfaction +10.00% Demand +12.00% Marketing Budget 0$	Cust.Satisfaction +10.00% Overhead Costs +20.00% Demand +5.00% Marketing Budget 0$	Demand +10.00% Marketing Budget 0$	Demand +15.00% Marketing Budget 0$

IndustryMasters Electronics